PIM Decoded: How Can You Cross Sell to Increase Sales?


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Within the last few years, cross selling has turned out to be a great platform to increase sales. Imagine if you could upsurge your sales with the data of your existing customers. Say a customer presently buys products from just one of your merchandise catalogs, and is modestly unprofitable. By means of customer data, if you start sending those clienteles catalogs for your other merchandises. They will probably start cross-buying. Furthermore, you can send them discounts, deals, and coupons, further increase your sales. According to one Forrester research, product references like upsells and cross-sells are accountable for an average of 10-30% of ecommerce revenues.

Collectabilia turbocharges its eCommerce journey with Vinculum


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Founded in the year 2011, Collectabilia is India’s leading celebrity commerce company. It is an online brand that targets to cater to an untapped sports and entertainment ecosystem in India and is every single sporting enthusiast’s dream. It presents opportunities to fans to own collectables personally autographed by their icons and helps celebrities with spreading their brand connect beyond endorsements. They have recently tied up with Vinculum to streamlining their warehousing to keep track of inventory and maintain optimal inventory levels, develop their selling system, handle returns, keep up accurate records, automate order processing, and improve their order fulfilment time.