When people start a new business, there are many factors that they must pay attention to in order to ensure high productivity, sales and profits. It is a dream of every business owner to take their business to greater heights in the minimum possible time. One of the major factors that every business, whether large or small, has to be careful about is market research. Possessing in-depth information about your target market is necessary for the success of your business. This information lays the foundation for formulating suitable marketing strategies, which are instrumental to the success of your business. To ease the task on hand, many businesses hire professional market research consultants.