Product training vs. sales training? What matters most? Many business owners who move from selling products to selling more complex solutions struggle with this concept. If you are looking for the most effective sales coaching, it is advised to stick to highly targeted sales training. Let us see how.
There are two main types of sales product training – one that is focused on product features and one on customer benefits. In product features tell, sales product training is concentrated on feature outlines – what products can do. Salespeople know the basics of what they are selling. Customers for complex and solution-based sales are reported being unable to decide why a particular feature or function is meaningful or useful to them. Next comes product benefits sell. To know more about it as well as major types of sales training, go through Product Training Versus Sales Training – Which Matters Most?