Modern buyer is more informed that ever, so before a sale’s rep interacts with a buyer, they already are well aware of the primary source of information, product features, and benefits. These days, buyers are no longer interested in listening to sales reps talk about the products. In such condition, sales reps have major challenges to satisfy the demands of modern buyers. Here, a solution based sales process is the need of the hour, and for this, a solution selling training is needed to keep the sales team armed. For a value added selling, sales team need to understand the customer’s buying process which includes alteration of the conventional operation of salespeople. Solution sellers need to adapt themselves the way customers want to buy. For more such tips, go through 3 Ways to Build Solution Selling Strength to Win.